Here's the real reason why American Express gives out such big rewards (2024)

Armed with impressive rewards and a loyal customer base, AmEx is a giant in the credit card industry. The company's revenue has increased by over 32% since 2017 when adjusted for inflation and the company's shares have shown resilience and growth in a tumultuous market.

"Discount revenue," or fees charged to merchants that accept its cards, is the company's main source of revenue. It brought in more than $30 billion in 2022, contributing to more than 58% of total revenue net of interest expense.

"They charge a premium to their merchants to take their cards," said Lisa Ellis, a senior analyst at MoffetNathanson. "And merchants are willing to pay that premium because American Express is bringing them the most affluent, biggest spenders."

Because of its reliance on discount fees, big spenders are AmEx's most important asset. Recent company reports claim that Amex card members spend, on average, three times as much annually as those who aren't members.

American Express targets these affluent cardholders through a '"spend-centric" model that focuses on generating revenues primarily by driving spending on its cards.

That's where rewards come in. In just 2022, Amex spent almost $17 billion providing services and rewards to its card members.

"That high spend-centric model is the reason why they can provide such strong rewards that they do and why the customers are willing to pay those higher annual fees," explained Dominick Gabriele, senior analyst at Oppenheimer & Co. "Because the people that are spending are actually making this up in their spend behavior."

Watch the video to learn more about how AmEx makes billions in revenue each year.

Here's the real reason why American Express gives out such big rewards (2024)

FAQs

Here's the real reason why American Express gives out such big rewards? ›

Here's the real reason why American Express gives out such big rewards. “Discount revenue,” or fees charged to merchants that accept its cards, is the company's main source of revenue. Big spenders are AmEx's most important asset.

What makes American Express so special? ›

Things That Make Amex Cards Special

Amex allows other banks and credit unions to issue cards on the Amex network as well. The cards often have rewards. American Express is known for having a large selection of rewards cards, from travel to cash back to cards that are co-branded with merchants.

Why do people like American Express so much? ›

American Express is one of the leading card issuers in the United States. It's known for its top-notch customer service and some of the best rewards available. From ultra-elite business travel cards to everyday rewards, American Express has credit cards that are a good choice for many different types of cardholders.

Why is American Express so successful? ›

Amex cards aren't exactly easy to get, but that has only made them more popular with consumers who are looking for a sense of exclusivity and prestige. In addition, nearly all Amex cards have high rewards rates in a wide selection of spending categories such as travel, grocery stores, dining, and streaming services.

What is the downside of American Express? ›

Due to higher transaction fees than other cards, some merchants won't accept Amex cards. You can't get an Amex card without at least a good (670 or higher) credit score. Annual fees for Amex cards can be high. You must pay the balance on Amex charge cards in full each month, so you can't use them to “borrow” money.

What is the most prestigious credit card? ›

What is the most prestigious credit card? One of the world's most prestigious credit cards is the Centurion® Card from American Express*. Though there may be other cards with more elaborate benefits, those cards are kept well under wraps.

Why is everyone using Amex? ›

American Express may not be accepted everywhere, but there's a reason it remains so popular among customers. For one, Amex credit cards can come with incredible rewards. Not only can you earn points, but you can use those points for great rewards like free flights and hotel stays.

Why do people go with American Express? ›

Feel secure with Credit Card protection

At American Express, we're dedicated to keeping you safe. Online safety protection, fraud alerts and Account monitoring mean you can shop confidently, knowing we've got your back.

Is American Express the hardest card to get? ›

Centurion® Card from American Express

A rating of 5 is the best a card can receive. Why it's one of the hardest credit cards to get: The hardest credit card to get is the American Express Centurion Card. Known simply as the “Black Card,” you need an invitation to get Amex Centurion.

What is the #1 credit card to have? ›

The best credit card overall is the Wells Fargo Active Cash® Card because it gives 2% cash rewards on purchases and has a $0 annual fee. For comparison purposes, the average cash rewards card in 2024 gives about 1% back. Cardholders can also earn an initial bonus of $200 cash rewards after spending $500...

Are you rich if you have American Express? ›

No, American Express is not specifically for rich people, even though it does have a high level of status in many people's minds. Applicants need good or excellent credit scores of 700+ to qualify for Amex credit cards, and you don't need to be rich to have a good credit score.

Is Amex considered luxury? ›

The American Express® Gold Card is considered a luxury card since it's a metal card with impressive rewards on dining, groceries, and travel.

What is American Express most known for? ›

American Express is a leading issuer of personal, small business, and corporate credit cards.

Why is Amex so exclusive? ›

American Express is special because it is a luxury credit card brand, known for offering elite rewards and having exclusive approval requirements. American Express also is among the country's largest credit card issuers by purchase volume, and it is one of the four major payment networks.

Is getting an American Express card worth it? ›

The card earns Membership Rewards that are valuable if you want to maximize travel. However, you may be better served with a general cash-back card if you don't have specific reward goals or want to deal with any extra steps in your redemptions.

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